Perhaps the number 1 reason for the need for supplements is the increasing nutrient deficiencies in our diets. Many people believe that nutritional deficiencies are only found in third world countries where children are starving. The reality is that over 90% of Americans are deficient in some vitamin or mineral, yet more than 33% of the population is obese. We are overfed and undernourished society. The nutrient deficiencies created by our "modern" diet cause the body to be more prone to disease, infections, obesity, allergies, headaches, stress, fatigue, ulcers, bowel, and colon problems, heartburn, a weak immune system, blood pressure problems, heart attacks, and circulation problems to name a few.
Today's "modern" diet does NOT provide enough of the nutrients we need. Only 9% of the population consumes the recommended five servings of fruits and vegetables daily. The 1997 World Health Report stated that our "modern" diet is too high in fat, sugar, sodium, and saturated fat, and doesn't provide enough vitamins, minerals, or fiber to meet our basic nutritional needs. "World-wide adoption of this dietary trend has led to the increase in coronary heart disease, stroke, various cancers, diabetes and other chronic diseases."
Our "modern" diet is leaving our bodies devoid of vital nutrients, making us more susceptible to all types of diseases. Nutritional supplementation is essential to correct nutrient deficiencies and to overcome the effect of poor dietary choices.

